Hooley, Graham J. <br/><br/>
Competitive positioning :  the key to market success / 
Graham J. Hooley and John Saunders. 
 - New York :  Prentice Hall,  1993. 
 - xi, 260 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 241-247) and index. 
<br/><br/><label>ISBN: </label>0131555995 (pbk.) 
<br/><br/><label>LCCN: </label>92032732  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Strategic planning.<br/>Competition.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .H668 1993 
<br/><br/><label>Dewey Class. No.: </label>658.8/02