TY  - BOOK
AU  - Hooley,Graham J.
AU  - Saunders,John A.
TI  - Competitive positioning: the key to market success 
SN  - 0131555995 (pbk.)
AV  - HF5415.13 .H668 1993
U1  - 658.8/02 20
PY  - 1993///
CY  - New York
PB  - Prentice Hall
KW  - Marketing
KW  - Management
KW  - Strategic planning
KW  - Competition
N1  - Includes bibliographical references (p. 241-247) and index
ER  -