Czinkota, Michael R. <br/><br/>
Principles of International marketing / 
Michael R. Czinkota, Ilkka A. Ronkainen. 
 - 9th ed. 
 - Mason, OH :  South-Western Cengage Learning,  c2010. 
 - xxviii,693p.:  ill., maps ;  29 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781439041376 
<br/><br/><label>LCCN: </label>2009929199 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing.
<br/><br/><label>LC Class. No.: </label>HF1416  / .C953 2010