TY - BOOK AU - Czinkota,Michael R. AU - Ronkainen,Ilkka A. TI - Principles of International marketing SN - 9781439041376 AV - HF1416 .C953 2010 PY - 2010/// CY - Mason, OH PB - South-Western Cengage Learning KW - Export marketing N1 - Includes bibliographical references and index ER -