TY  - BOOK
AU  - Egan,John
TI  - Marketing communications
SN  - 9781844801213
AV  - HF5415.123 .E32 2007
U1  - 658.8/02 23
PY  - 2007///
CY  - United Kingdom
PB  - Thomson
KW  - Communication in marketing
KW  - Marketing
KW  - Advertising
KW  - fast
N1  - Includes bibliographical references and index
ER  -