TY - BOOK AU - Egan,John TI - Marketing communications SN - 9781844801213) AV - HF5415.123 .E4 2015 U1 - 658.8/02 23 CY - United Kingdom PB - Thomson KW - Communication in marketing KW - Marketing KW - Advertising KW - fast N1 - Includes bibliographical references and index ER -