Hoyer, Wayne D. <br/><br/>
Consumer behavior /  A marketer's tool 
Wayne D. Hoyer, Deborah J. McInnis. 
 - India ed. 
 - India  South-Western Cengage Learning,  c2010. 
 - 634 p. :  ill. ;  27 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9788131512838 
<br/><br/><label>LCCN: </label>2008935578 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.
<br/><br/><label>LC Class. No.: </label>HF5415.32  / .H69 2010