Marketing financial services / 
edited by Christine Ennew, Trevor Watkins, and Mike Wright. 
 - 2nd ed. 
 - Oxford, England :  Butterworth-Heinemann,  c1995. 
 - xi, 404 p. :  ill. ;  25 cm. 
 - The Marketing series .
 - Marketing series (London, England) .
<br/><br/>Includes bibliographical references (p. [378]-397) and index. 
<br/><br/><label>ISBN: </label>0750622474 
<br/><br/><label>LCCN: </label>96102979  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Financial services industry--Great Britain.<br/>Bank marketing--Great Britain.<br/>Advertising--Great Britain.
<br/><br/><label>LC Class. No.: </label>HG186.G7  / M33 1995 
<br/><br/><label>Dewey Class. No.: </label>332.1/068/8