TY  - BOOK
AU  - Ennew,Christine
AU  - Watkins,Trevor
AU  - Wright,Mike
TI  - Marketing financial services
T2  - The Marketing series
SN  - 0750622474
AV  - HG186.G7 M33 1995
U1  - 332.1/068/8 20
PY  - 1995///
CY  - Oxford, England
PB  - Butterworth-Heinemann
KW  - Financial services industry
KW  - Great Britain
KW  - Bank marketing
KW  - Advertising
N1  - Includes bibliographical references (p. [378]-397) and index
UR  - http://www.loc.gov/catdir/description/els032/96102979.html
UR  - http://www.loc.gov/catdir/toc/els032/96102979.html
ER  -