Financiak services marketing  a reader 
Meidan, Arthur 
 - london  the dryden press  1997 
 - x, 375 p ;  bibliography and index 
<br/><br/><label>ISBN: </label>9780030990199 
<br/><br/><label>Subjects--Topical Terms: </label><br/>marketing
<br/><br/><label>LC Class. No.: </label>HG 186  /  .F5 1997