Presentations that change minds : strategies to persuade, convince, and get results /
by, Josh Gordon.
- New York : McGraw-Hill, c2006.
- xiv, 274 p. : ill. ; 24 cm.
Incl.indexes.
Introduction : how this book will make you more successful -- The five unbreakable rules of persuasive presentations -- The presentation that deeply involves your audience -- The presentation that creates excitement -- The presentation that persuades with a story -- The presentation that sells a new idea -- The presentation that persuades by emotional appeal -- The presentation that persuades with humor -- The presentation that lays out "the facts" -- The presentation that inspires -- The presentation that changes a perception -- The presentation that builds trust -- The presentation that offers a solution -- The presentation that makes a financial case -- The presentation that gets them to choose you over the competition -- The presentation that wins over a hostile audience -- The "eyes rules" -- Picking the right strategy, by the numbers -- Gender and political affiliation contrast study. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. App. A. App. B. App. C.