TY  - BOOK
AU  - Gordon,Josh
TI  - Presentations that change minds: strategies to persuade, convince, and get results 
SN  - 9780070636750
AV  - HF5718.22 .G67 2006
U1  - 651.7/3 22
PY  - 2006///
CY  - New York
PB  - McGraw-Hill
KW  - Business presentations
KW  - Public speaking
N1  - Incl.indexes; Introduction : how this book will make you more successful --; The five unbreakable rules of persuasive presentations --; 1; The presentation that deeply involves your audience --; 2; The presentation that creates excitement --; 3; The presentation that persuades with a story --; 4; The presentation that sells a new idea --; 5; The presentation that persuades by emotional appeal --; 6; The presentation that persuades with humor --; 7; The presentation that lays out "the facts" --; 8; The presentation that inspires --; 9; The presentation that changes a perception --; 10; The presentation that builds trust --; 11; The presentation that offers a solution --; 12; The presentation that makes a financial case --; 13; The presentation that gets them to choose you over the competition --; 14; The presentation that wins over a hostile audience --; App. A; The "eyes rules" --; App. B; Picking the right strategy, by the numbers --; App. C; Gender and political affiliation contrast study
UR  - http://www.loc.gov/catdir/toc/ecip0518/2005024656.html
UR  - http://www.loc.gov/catdir/enhancements/fy0623/2005024656-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy0623/2005024656-d.html
ER  -