De Chernatony, Leslie <br/><br/>
From Brand Vision to Brand Evaluation  the strategic process of growing and strengthening brands /  [electronic resource] : 
Leslie de Chernatony. 
 - 3rd ed. 
 - Amsterdam ;  London :  Butterworth-Heinemann,  2010. 
 - xvi,376p.:  23cm 
<br/><br/> Previous ed.: 2006. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> License restrictions may limit access. 
<br/><br/><label>ISBN: </label>9781856177733 1856177734 9781856177733 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products.<br/>Trademarks.<br/>Product management.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HD69.B7  / D455 2010eb HD69.B7D43 2010 HD69.B7 
<br/><br/><label>Dewey Class. No.: </label>658.827