TY  - BOOK
AU  - De Chernatony,Leslie
ED  - ebrary, Inc.
TI  - From Brand Vision to Brand Evaluation: the strategic process of growing and strengthening brands 
SN  - 9781856177733
AV  - HD69.B7 D455 2010eb
U1  - 658.827 22
PY  - 2010///
CY  - Amsterdam, London
PB  - Butterworth-Heinemann
KW  - Brand name products
KW  - Trademarks
KW  - Product management
KW  - Electronic books
KW  - local
N1  - Previous ed.: 2006; Includes bibliographical references and index; License restrictions may limit access
UR  - http://www.columbia.edu/cgi-bin/cul/resolve?clio8568618
ER  -