TY  - BOOK
AU  - Velayudhan,Sanal Kumar
AU  - Sridhar,Guda
ED  - Indian Institute of Management, Khozhikode.
TI  - Marketing to rural consumers: understanding and tapping the rural market potential 
SN  - 9788174467201
AV  - HD9016.I42 M278 2009
U1  - 338.10954 22
PY  - 2009///
CY  - New Delhi
PB  - Excel Books
KW  - Farm produce
KW  - India
KW  - Marketing
KW  - Congresses
KW  - Farmers as consumers
KW  - Rural development
N1  - Includes statistical tables; Includes bibliographical references
N2  - Contributed articles presented at the conference on Marketing to Rural Consumers--Understanding and Tapping the Marketing Potential, held at IIM, Kozhikode in April 2008
ER  -