TY  - BOOK
AU  - Maringe,Felix
AU  - Gibbs,Paul
TI  - Marketing higher education: theory and practice 
SN  - 9780335220328
AV  - LB 2826.6  .M37 2009
PY  - 2009///
CY  - Maidenhead, England, New York
PB  - Open University Press
KW  - Universities and colleges
KW  - Marketing
KW  - Education, Higher
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; Electronic reproduction; Palo Alto, Calif.; ebrary; 2009; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://www.columbia.edu/cgi-bin/cul/resolve?clio7608644
ER  -