TY - BOOK AU - Hair, Joseph F. AU - Wolfinbarger,Mary F. AU - Ortinau,David J. AU - Bush,Robert P. TI - Essentials of marketing research SN - 9780071220286 AV - HF5415.2 .E894 2010 U1 - 658.8/3 22 PY - 2010/// CY - New York, NY PB - McGraw-Hill Irwin KW - Marketing research N1 - Includes bibliographical references and index ER -