Pike, Steven, <br/><br/>
Destination marketing /  An intergrated marketing communication approach 
Steven Pike. 
 - USA  Elsevier Publishers  2008 
 - xv,406p.ill.;  Includes: Bibliographic references and indexes  21cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780750686495 
<br/><br/><label>LCCN: </label>2015025370 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Tourism--Marketing.
<br/><br/><label>LC Class. No.: </label>HF 5415.125  / .P755 2008