TY  - BOOK
AU  - Pike,Steven
TI  - Destination marketing: An intergrated marketing communication approach
SN  - 9780750686495
AV  - HF 5415.125 .P755 2008
PY  - 2008///
CY  - USA
PB  - Elsevier Publishers
KW  - Tourism
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -