Public relations :  the profession and the practice / 
Dan Lattimore ... [et al.]. 
 - 3rd ed. 
 - Boston :  McGraw-Hill Higher Education,  c2008. 
 - xxiv, 393 [33] p. :  col. ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780073378879 (alk. paper) 0073378879 (alk. paper) 
<br/><br/><label>LCCN: </label>2008045186 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations.<br/>Public relations--United States.
<br/><br/><label>LC Class. No.: </label>HM1221  / .P82 2008 
<br/><br/><label>Dewey Class. No.: </label>659.2