TY  - BOOK
AU  - Davidson,J.H.
TI  - The committed enterprise: making vision, values, and branding work 
SN  - 0750661992 (pbk.)
AV  - HD58.9 .D375 2005
U1  - 658.4 22
PY  - 2005///
CY  - Oxford, Boston
PB  - Elsevier/Butterworth-Heinemann
KW  - Organizational effectiveness
KW  - Business ethics
KW  - Success in business
N1  - Previous ed.: 2002; Includes bibliographical references and index
ER  -