Cowell, Donald W. <br/><br/>
The marketing of services / 
Donald W. Cowell. 
 - London :  Heinemann,  1984. 
 - xii, 340 p. :  ill. ;  24 cm. 
<br/><br/> "Published on behalf of the Institute of Marketing and the CAM Foundation." 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0434902632 (pbk.) :  £12.95 
<br/><br/><label>LCCN: </label>84184203  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Professions--Marketing.<br/>Service industries--Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.122  / .C69 1984 
<br/><br/><label>Dewey Class. No.: </label>658.8