Zikmund, William G. <br/><br/>
Exploring marketing research / 
William G. Zikmund. 
 - 7th ed. 
 - Fort Worth :  Dryden Press,  c2000. 
 - xxxiii, 812 p. :  ill. (some col.) ;  29 cm. 
 - The Dryden Press series in marketing .
<br/><br/>Includes bibliographical references (p. [797]-804) and index. 
<br/><br/><label>ISBN: </label>0030262186 
<br/><br/><label>LCCN: </label>99064502  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .Z54 2000 
<br/><br/><label>Dewey Class. No.: </label>658.8/3