McCarthy, E. Jerome <br/><br/>
Essentials of marketing :  A Marketing Strategy planning approach / 
William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. 
 - 12th ed. 
 - New York,  Irwin,  c2010 
 - xxxix, 691 p. :  ill. (some col.) :  26 cm. 
<br/><br/>Includes glossary and indexes. 
<br/><br/><label>ISBN: </label>9780070172463 
<br/><br/><label>LCCN: </label>93029973  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .P47 2010 
<br/><br/><label>Dewey Class. No.: </label>658.8