TY  - BOOK
AU  - McCarthy,E.Jerome
AU  - Perreault,William D.
AU  - Connon,Joseph P.
AU  - McCarthy,E.Jerome
TI  - Essentials of marketing: A Marketing Strategy planning approach 
SN  - 9780070172463
AV  - HF5415 .P47 2010
U1  - 658.8 20
PY  - 2010///
CY  - New York
PB  - Irwin
KW  - Marketing
N1  - Includes glossary and indexes
ER  -