TY  - BOOK
AU  - Davies,Mark A.P.
TI  - Understanding marketing
SN  - 0134904672
AV  - HF5415 .D354 1998
U1  - 658.8 21
PY  - 1998///
CY  - London, New York
PB  - Prentice Hall
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -