Shimp, Terence A. <br/><br/>
Integrated Marketing Communications in Advertising and Promotion 
by Terence A. Shimp. 
 - 7th ed. 
 - South-Western,  Thomson publishers,  2007 
 - xx,629p.ill.;  Includes: glossary and index.  25cm 
<br/><br/><label>ISBN: </label>9780324408089 0324408080 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Promotion.
<br/><br/><label>LC Class. No.: </label>HF 5415.123  / .S54 2007