TY  - BOOK
AU  - Shimp, Terence A.
TI  - Integrated Marketing Communications in Advertising and Promotion
SN  - 9780324408089
AV  - HF 5415.123 .S54 2007
PY  - 2007///
CY  - South-Western
PB  - Thomson publishers
KW  - Advertising
KW  - Promotion
ER  -