Fullerton, Sam. <br/><br/>
Sports marketing / 
Sam Fullerton. 
 - 2nd ed. 
 - Boston :  McGraw-Hill Irwin,  c2010. 
 - xviii, 670 p. :  ill. ;  27 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780073381114 (alk. paper) 007338111X (alk. paper) 
<br/><br/><label>LCCN: </label>2008051252 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sports--Marketing.
<br/><br/><label>LC Class. No.: </label>GV716  / .F85 2010 
<br/><br/><label>Dewey Class. No.: </label>796.06/98