TY  - BOOK
AU  - Fullerton,Sam
TI  - Sports marketing
SN  - 9780073381114 (alk. paper)
AV  - GV716 .F85 2010
U1  - 796.06/98 22
PY  - 2010///
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - Sports
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -