Greenbaum, Thomas L. <br/><br/>
Moderating focus groups :  a practical guide for group facilitation / 
Thomas L. Greenbaum. 
 - Thousand Oaks, Calif. :  Sage Publications,  c2000. 
 - xii, 249 p. :  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/>Introduction -- The focus group methodology -- Focus groups versus one-on-one (in-depth) interviews -- The role of the moderator -- The characteristics of a successful moderator -- Preparation for moderating -- Recruiting participants -- Pre- and post-group briefings -- The discussion guide -- External stimuli -- The moderator report -- Moderating fundamentals -- Advanced moderating techniques -- Unique moderating situations -- Moderating focus groups internationally -- Building a business moderating focus groups -- Pricing focus groups. 
<br/><br/><label>ISBN: </label>0761920439 (hardcover : alk. paper) 0761920447 (pbk. : alk. paper) 
<br/><br/><label>LCCN: </label>99006959  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Focus groups.<br/>Social sciences--Research.
<br/><br/><label>LC Class. No.: </label>H61.28  / .G73 2000 
<br/><br/><label>Dewey Class. No.: </label>001.4/33