TY  - BOOK
AU  - Greenbaum,Thomas L.
TI  - Moderating focus groups: a practical guide for group facilitation 
SN  - 0761920439 (hardcover : alk. paper)
AV  - H61.28 .G73 2000
U1  - 001.4/33 21
PY  - 2000///
CY  - Thousand Oaks, Calif.
PB  - Sage Publications
KW  - Focus groups
KW  - Social sciences
KW  - Research
N1  - Includes index; Introduction -- The focus group methodology -- Focus groups versus one-on-one (in-depth) interviews -- The role of the moderator -- The characteristics of a successful moderator -- Preparation for moderating -- Recruiting participants -- Pre- and post-group briefings -- The discussion guide -- External stimuli -- The moderator report -- Moderating fundamentals -- Advanced moderating techniques -- Unique moderating situations -- Moderating focus groups internationally -- Building a business moderating focus groups -- Pricing focus groups
UR  - http://www.loc.gov/catdir/enhancements/fy0656/99006959-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0656/99006959-t.html
ER  -