Ward, Keith,  1949- <br/><br/>
Marketing finance :  turning marketing strategies into shareholder value / 
Keith Ward. 
 - Oxford, UK ; a Burlington, MA  Elsevier Butterworth-Heinemann,  2003. 
 - ix, 349 p. :  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0750657707 
<br/><br/><label>Nat. Bib. No.: </label>GBA3-Y0270 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Costs.<br/>Marketing--Cost effectiveness.
<br/><br/><label>LC Class. No.: </label>HF 5411 .W37 2004 
<br/><br/><label>Dewey Class. No.: </label>658.802