TY  - BOOK
AU  - Ward,Keith
TI  - Marketing finance: turning marketing strategies into shareholder value 
SN  - 0750657707
AV  - HF 5411 .W37 2004 
U1  - 658.802 21
PY  - 2003///
CY  - Oxford, UK ; a Burlington, MA
PB  - Elsevier Butterworth-Heinemann
KW  - Marketing
KW  - Management
KW  - Costs
KW  - Cost effectiveness
N1  - Includes index
ER  -