TY  - BOOK
AU  - Pride,William M.
AU  - Ferrell,O.C.
TI  - Marketing foundations
SN  - 9780538756372
AV  - HF5415 .P658 1985
U1  - 658.8 19
PY  - 2011///
CY  - Boston
PB  - Houghton Mifflin
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -