Aaker, David A. <br/><br/>
Strategic market management / 
David A. Aaker. 
 - 6th ed. 
 - New York :  Wiley,  c2001. 
 - xiii, 338 p. ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>8126509252 
<br/><br/><label>LCCN: </label>2001026190 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .A23 2001 
<br/><br/><label>Dewey Class. No.: </label>658.8