TY  - BOOK
AU  - Adcock, Dennis
AU  - Adcock,Dennis
AU  - Bradfield,Ray
AU  - Ross Caroline
TI  - Marketing: principles and practice 
SN  - 0273627988
AV  - HF5415 .A3 1998
U1  - 658.8 20
PY  - 1998///
CY  - London
PB  - Pitman Pub.
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -