TY  - BOOK
AU  - Aaker,david A.
AU  - Kumar, V.
ED  - Day,George S.
TI  - Marketing research
SN  - 0471552542
AV  - HF5415.2 .A25 1995
PY  - 1995///
CY  - New York
PB  - John Wiley and Sons
KW  - Marketing research
ER  -