Principles of retailing - Fernie, John, 1948-; Fernie, Sue.; Moore, Christopher, 1937- (London, Butterworth- Heinemann, 2003)
The retail environment -- Theories of retail change -- Strategic retail marketing 1 : the strategic planning process -- Strategic retail marketing 2 : market segmentation and the service marketing mix -- Internationalisation of retailing -- Electronic commerce and retailing -- Product management -- Offshore sourcing and corporate social responsibility (csr) -- Retail logistics -- Adding value through customer service -- Visual merchandising and retail selling -- Retail security.
Includes bibliographical references and index.
Keywords: Retail trade; Retail trade -- Management