Lamb, Charles W. <br/><br/>
Essentials of Marketing 
Charles W. Lamb,Joseph F. Hair, Carl McDaniel 
 - 6th ed. 
 - Lincolnwood, Ill. :  Thomson South-Western  c2006. 
 - xxv, 736 p. ;  ill.indexes  28 cm. 
 - Test yourself .
<br/><br/><label>ISBN: </label>0324323808 9780324323801 
<br/><br/><label>LCCN: </label>96005069  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .C664 2006