TY  - BOOK
AU  - Lamb,Charles W.
TI  - Essentials of Marketing
T2  - Test yourself
SN  - 0324323808
AV  - HF5415 .C664 2006
PY  - 2006///
CY  - Lincolnwood, Ill.
PB  - Thomson South-Western
KW  - Marketing
ER  -