Hayes, Bob E.,  1963- <br/><br/>
Measuring customer satisfaction and loyalty :  survey design, use, and statistical analysis methods / 
Bob E. Hayes. 
 - 3rd ed. 
 - Milwaukee, Wis. :  ASQ Quality Press,  2010. 
 - xxiii, 287 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 275-280) and index. 
<br/><br/><label>ISBN: </label>9788122427998 
<br/><br/><label>LCCN: </label>2008020729 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer satisfaction--Statistical methods.<br/>Questionnaires.
<br/><br/><label>LC Class. No.: </label>HF5415.335  / .H39 2010