Cannon, Tom,  B. Sc. <br/><br/>
Basic marketing :  principles and practice / 
Tom Cannon. 
 - 2nd ed. 
 - London ;  New York :  Cassell,  1980. 
 - xii, 369 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9780304314119 
<br/><br/><label>LCCN: </label>98138937  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .C2716 1996