Berger, Arthur Asa, 1933- Seeing is believing : an introduction to visual communication / Arthur Asa Berger. - 2nd ed. - Mountain View, Calif. : Mayfield Pub. Co., c1998. - xiv, 210 p. : ill. ; 24 cm. Includes bibliographical references (p. 200-202) and indexes. ISBN: 1559349093 LCCN: 97010862 Subjects--Topical Terms: Visual communication. LC Class. No.: P93.5 / .B445 1998 Dewey Class. No.: 302.23