TY  - BOOK
AU  - Cheverton,Peter
AU  - Cheverton,Peter
TI  - Understanding brands
SN  - 074944665X (pbk.)
AV  - HD69.B7 U53 2006
U1  - 658.8/27 22
PY  - 2006///
CY  - London, Philadelphia
PB  - Kogan Page
KW  - Brand name products
KW  - Product management
N1  - "First published in Great Britain in 2002 by Kogan Page Limited as If you're so brilliant, how come your brand isn't working hard enough? Reissued in 2005 as How come your brand isn't working hard enough?"
UR  - http://www.loc.gov/catdir/toc/ecip0610/2006008964.html
UR  - http://www.loc.gov/catdir/enhancements/fy0715/2006008964-d.html
ER  -