Wreden, Nick. <br/><br/>
ProfitBrand :  how to increase the profitability, accountability & sustainability of brands / 
 Profit brand 
Nick Wreden. 
 - London ;  Sterling, VA :  Kogan Page,  c2005. 
 - vii, 240 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. [227]-233) and index. 
<br/><br/><label>ISBN: </label>0749444657 
<br/><br/><label>LCCN: </label>2005001872 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>013064548  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management.<br/>Branding (Marketing)<br/>Marketing.<br/>Relationship marketing.<br/>Customer relations.
<br/><br/><label>LC Class. No.: </label>HD69.B7  / W73 2005 
<br/><br/><label>Dewey Class. No.: </label>658.8/27