TY  - BOOK
AU  - Haig,Matt
TI  - Brand royalty: how the world's top 100 brands thrive and survive 
SN  - 0749442573
AV  - HD69.B7 H346 2004
U1  - 658.8/27 22
PY  - 2004///
CY  - London, Sterling, Va.
PB  - Kogan Page
KW  - Brand name products
KW  - Management
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/toc/ecip0419/2004015322.html
UR  - http://www.loc.gov/catdir/enhancements/fy0715/2004015322-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0912/2004015322-b.html
ER  -