Massingham, Lester. <br/><br/>
Marketing case studies  How to tackle them: How to answer them 
Lester Massingham 
 - 2nd ed. 
 - London  Butter Worth Heinemann  1995 
 - vii. 214p.  ill. : include : appendix and index 
<br/><br/><label>ISBN: </label>9780750620116 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HD2346  / .M37 1995