TY  - BOOK
AU  - Massingham, Lester.
AU  - Geoff Lancaster
TI  - Marketing case studies: How to tackle them: How to answer them
SN  - 9780750620116
AV  - HD2346 .M37 1995
PY  - 1995///
CY  - London
PB  - Butter Worth Heinemann
KW  - Marketing
ER  -