Cateora, Philip R.
International marketing /
Philip R. Cateora, John L. Graham.
- 10th ed.
- Boston : Irwin/McGraw-Hill, c1999.
- xxv, 721 p. : ill. (som col.) ; 29 cm.
Includes bibliographical references and indexes.
0256259828
98021048
Export marketing.
International business enterprises.
HF1009.5 / .C35 1999
658.8/48